A few years ago, who would have ever imagined that Buick would be enjoying the success it is today. Its image is on the mend and products like the Enclave, LaCrosse and Regal are doing well in the market place.
It appears that Buick is getting the right product and positioning in the future to succeed as well – the eAssist LaCrosse model looks to be a highly-competitive and compelling model for the brand.
Next up for Buick is the addition of a new small-car. This is a difficult area to tread for a resurgent Buick. While Buick could be ahead of the competition in introducing a small car, it has to be done right.
For feedback on trim levels, Buick is going to dealers about the new model. In October, Buick showed a teaser of the car, dubbed Verano.
GMInsideNews has the scoop, showing the text of the dealer letter. Perhaps the most important detail is the car’s standard engine – differentiating it from the Cruze it gets GM’s 2.4-liter Ecotec making 180 horsepower.
The base model Cruze would start at around $20,900, topping out at around $26,200 for the top end model. We think in order to be positioned as a premium model, Buick should set the base price higher offer some things like high-intensity discharge headlamps, leather seats and push button starter standard.
What do you think? Head over to GMInsideNews to check out the full information and then post your thoughts in the comments section. Buick is likely looking for feedback, as it is currently in in the decision phase of deciding where to position the new Verano.
