But when it comes to winning hearts, Aston Martin has a head start on this in the looks department. It is the most glorious of the crop of Hypercars the world’s car makers produce.
Yes, there is an elemental lust for the technical marvel that is the Veyron. You can feel the heart and soul of Horacio Pagani in every Zonda that hits the road, and the stealth fighter visage of the Lamborghini Reventon certainly stirred a few souls. But none look as good as the Aston Martin One-77.
Thankfully, the naturally aspirated 7.3 litre V12 engine in the One-77 also looks as if it will be not just be a beautiful creation, but a powerful one too. Aston Martin has revealed that the One-77 will develop 750bhp and 750Nm of torque (that’s 553lb/ft in old money), making it the most powerful naturally aspirated engine in production.
Aston are saying that deliveries of the One-77 aren’t going to start until the New Year, but our contacts tell us there will be cars reaching lucky customers before then.