The Concept Lagonda showed at Geneva was a bit of a PR disasterLagonda are preparing a luxury saloon concept based on the Mercedes S Class, which may make an appearance at Frankfurt.Aston Martin are still intent on bringing back the Lagonda, despite the less than universal praise for the big SUV concept they showed at Geneva this year. And if the rumours are to be believed, it will be a big, luxury saloon, based on the Mercedes S Class.
After the pasting Aston Martin received over the Lagonda SUV Concept, David Richards – Aston Martin boss – said that the SUV was just to test the water, and that there would be a new Lagonda concept in May that would be entirely different. Er, it’s September now. What happened? But we did say when we reported this that what Lagonda should really be doing is producing a Maybach-style car, but with style and panache instead of glitz and gross.
And it looks like that is exactly what Aston Martin are doing. The rumour is that they have taken the S-Class platform and created an ultra-luxury saloon car, likely to be powered by a hybrid engine – perhaps even that which powers the recently released Mercedes S400 Hybrid. But don’t worry, there will also be a nice creamy V12 option as well.
Now this makes much more sense. This is where AM should be pitching Lagonda – head on with Rolls Royce, Bentley and Maybach. And, despite the panning the Mercedes GL based SUV concept received, a new Lagonda Saloon car based on Mercedes S-Class underpinnings is the perfect way to go.
There is a possibility that we will get to see the new Lagonda Concept at Frankfurt next week.
