Bridgestone Potenza S001 – standard on 458 Italia & Rapide

The Bridgestone Potenza S001

The Bridgestone Potenza S001 - as fitted to the Ferrari 458 ItaliaA bit of VT of the latest tyre from Bridgestone – the Bridgestone Potenza S001 – as fitted to the Aston Martin Rapide and the Ferrari 458 Italia.I think it must be a petrol-head thing, but we love tyres. Anything from a cross-ply to the latest high-performance job is a source of fascination. Our tyre fixation this last few months has been winter tryes, and we’ve told anyone who’d listen not to rush out and buy a 4×4 when the snow hit but to invest in a decent set of winter tyres. We’re a blast at dinner parties – no question.

So when those nice guys over at Newsmarket (thanks, Dan) sent us a video of the latest Bridgestone – the Bridgestone Potenza S001 – it definitely got our attention. And when we discovered that the new Bridgestone is standard fit on the Ferrari 458 Italia, the Audi RS5 and the Aston Martin Rapide they’d definitely got us hooked.

So on the off-chance that we’re not the only tyre-fetishists on the planet we thought we’d bring you a video of the new tyre in action on the 458 Italia. The first half of the VT is Vicky B-H – which is far from unpleasant – but the second half is the tyres.