The 1-Series M is coming, if you haven’t noticed. BMW is managing this campaign brilliantly, releasing just enough information and details to keep our interested piqued.

The car’s official launch is set to come at the North American International Auto Show (NAIAS). The company has released some new details and teaser images of the car.

Let’s get down to the details. The 1 Series M Coupe has the twin-turbo 3.0-liter six-cylinder from the X4 sDrive35is (don’t even get us started on that name).

It makes 340-horsepower and the car weighs 3,300 pounds, which should make for some nice performance figures. In reality, this car is a true successor to the original BMW M3 that enthusiasts loved so much.

As for pricing, it is expected to be slotted in the 135i and M3, coming in at around $45k mark. The car should be making the rounds at all the magazines soon enough, with coverage expected to be – what else – fawning.

What’s not to like? Below is some of the teaser images released by BMW, with the car covered in camouflage.